About

Hello! I’m Sofia Luz, founder of Luz Productions.


Born in Barcelona, Luz Productions grew from a simple idea: to create visuals that communicate, connect, and make an impact.


Today, we operate as a combination of production and creative agency, offering brands a complete set of services. This includes creative direction, campaign development, audiovisual production, photography, strategic content creation, and monthly support for digital growth.

On the agency side, we collaborate with companies and brands to define creative strategy and turn it into powerful content. Through fashion films, product videos, campaign photography, branded content, and social-first assets, we build visual ecosystems that strengthen brand presence and support business growth.

Luz Productions is built on the belief that creativity and strategy together have the power to elevate brands and tell meaningful stories.